Plight of a Modern Man
There have been countless studies done on how the media affects body image, of women. However very little research has been done in the way it affects men. People seem to just assume women are the only ones who can be dissatisfied with how they look, and if men are dissatisfied, well heck they can just go to the gym and burn off a few pounds working out. What people seem to not realize is that the media, has an affect on the personal body image of men, as well as women, and that it is detrimental to them, just as it is to women. Although the researchers on this topic are few and far between the works of Jonasen, Krcmar, and Sohn, as well as the works of Agliata and Tantleff-Dunn help shed some light on the problem.
Not only does the media make men feel worse about their bodies, it also makes making fun of them for their weight a perfectly accepted practice. In, Why It’s ok to Laugh at Fat Guys?, Catherine Lawson discusses this problem. Lawson discusses Mckeen’s article titled A Man’s Guide to Slimming Couture and how it makes light of fat men with its tone, and blunt writing style. Then the most important question that could be asked dawns upon her, “Would I be laughing if these were fashion tips for women?” (Lawson, 83) Would you, would any of you? If these jokes were insulting the plight of overweight women, their would be an uproar of activists and rights organizations, Mckeen would have to publicly apologize or face horrible crippling publicity. Thankfully though, he was only making fun of fat men.
However the media doesn’t do it’s part to even the playing field between fat men and fat women. The overweight men on T.V. such as Peter Griffin from Family Guy, or Kevin James from The King of Queens, never have a problem keeping the “hot” skinny wife. However the minute, you see a woman on T.V. with even a few extra pounds she’s always single, until she sheds the pounds and becomes pretty. Ok it’s not exactly fair for women either, however that doesn’t make it any more fair for men.
In the media, women may always have to be skinny to be popular, or pretty, or even to have a boyfriend, but whether or not the men don’t have to change, they’re still ridiculed for their weight. Whether it’s the carefully veiled insult, represented by what and/or how much he eats, or the flat out fat jokes from his wife, and friends, the jolly T.V. fat man is the butt of all them. The problems aren’t even limited to only T.V.,
The same Kevin James does even better in the 2005 movie Hitch, when he hires “date doctor” Will Smith to help him win the heart of Amber Valetta. Not once does Hitch say the obvious “You’re short and dumpy and you want a supermodel. Are you nuts?” instead we get his soothing philosophy, “Any man has the chance to sweep any woman off her feet.” (84)
Whether or not he got the girl in the end, and the prevailing philosophy throughout the film that any man can get any woman, James’s character was still made to look like a fool, and clearly had self esteem problems brought on by his weight, and the only thing that made him able to finally get the girl was the help of a silky suave “date doctor.” The simple fact that Mckeen’s article elicited no outrage from the people, just helps to show how content we have all become in the idea that it’s perfectly alright to laugh at fat men.
“I called Scott Mckeen to ask if there had been any complaints about his article when it ran in the Edmonton Journal. “Not a one,” he said.” (84)
In Brandon Keim’s article The Media Assault on Male Image Keim discusses the consequences of men having a negative male body image.
In the Movie Fight Club, the character Tyler Durden, played by Brad Pitt, boards a bus and is confronted by an advertisement depicting a model’s perfectly muscled, fantasy male body sculpted by pathological obsession and posed as if natural. “Is that what a real man is supposed to look like?” he asks (Keim 45)
Well that’s the million dollar question isn‘t it, are these “beautiful,” sculpted, roman god caricatures really what men are supposed to look like? For so long the media has objectified women, the research on the effects of this objectification on the common woman is nearly endless. Lately though, changes have occurred that close the gap between the genders. Gone are the fat, flabby husbands with their beautiful skinny fit wives. Now everywhere you turn your barraged with an unending torrent of the “image of the perfect man,” the perfectly fit, athletic bronzed god. Albeit they are an attractive idea of what men should like. They have “perfect” bodies, and they’re pretty boys, however that still leaves the all important question hanging in the air, is that really what men should look like? Keim seems to disagree, he looks into the research side, and finds that men do actually have body image issues. He finds that the constant exposure to these images, is detrimental to men. Problems like, sweat, hair, or body odor, are worsened tenfold. In the media these things are taken out of the equation, men are shaved, or their body hair is photo shopped out, the sweat is replaced with “glisten,” and as Keim so eloquently puts it “…, and you can’t smell someone through a magazine.” (46)
The small flaws that a man has, neigh that anyone would honestly have, are brought out into the light because of these kinds of advertisement and other forms of media. The smallest bit of a gut, or unshaped bicep, any trace body odor not immediately hidden by deodorant, and drowned in cologne, are dragged kicking and screaming to the front, and displayed like a badge of dishonor to any and all onlookers.